Nutrition

Why your food isn’t as nutritious as it used to be

You are probably eating better than your grandparents did, and still coming up short. That is not a willpower problem — it is a soil-and-supply-chain problem.

Over the past 30–40 years, the nutritional density of many fruits and vegetables has dropped by as much as 80%.* Intensive farming, early harvesting and long transport all take a toll. Even a genuinely healthy plate can fall short of the vitamins and minerals your body expects from it.*

The second problem: absorption

It gets worse. Most traditional vitamins are built for shelf life, not for your body — and up to 80% of their nutrients can pass straight through unabsorbed.* You pay for a full dose and keep a fraction.

Whole-food, with absorption built in

This is the gap VMG+ is built for: whole-food vitamins and minerals paired with the enzymes, probiotics and CPTG® essential oils that help your body actually take them in and hold onto them, according to preclinical research.* Real nutrients, in a form your body recognises.


See the difference for yourself

The full side-by-side of VMG+ against a typical multivitamin.